Weekly Writing 5

In the argument of Steve Jobs at the Koyote on last month, Job argued its signiqficance of Apple's new device called iPad. His arguqment was constructed in more visual and oral way rather than in writing. He gave a presentation and demonstration in order to communicate his massage about the iPad device. (1) First on the demo, Steve used dramactic evidence in order to connect the audience to his massage. Basically, what he did was that he used narrative rhetorical skill, and established connected values and belief on the situation. There were no testimony were used in his argument, although some peer testimony could help his argument to be more persuasive. In fact, he could let bunch of kids or maybe some college students to play with the device. That would be a peer testimony rhetorical skill which probably will work well. He used some statistics about the device 's technology related information, which I thought it enhanced more ethos on the argument. (2) Steve relied on assumption of audience that they (audience) love new technology. This assumption of audience made his argument successful. (3) Steve had value lied under his argument too. His value was "new latest high tech cool-designed futuristic products will be demanded by American people. Americans are always striving for something new." (4) There are several values hierarchy seen in his argument: the simplicity vs complexity, the quality or quantity. Color or black and white. Designed or the usefulness. (5) In his argument, the loci of quality and quantity were applied.

Against the Steve Job's argument on introducing iPad, Tony Avelar from New York Times argued that it is too early to decides weather iPad is significant device or not. In his arguments, (1)Tony used facts and truth with the use of statics (the actual price of ipad etc), and his experience. He described his first impression on iPad, and said it seemed pretty exciting device. (2)He had assumption on his audience that every one is exciting to know what the iPad looks like and whether it will change the media in the future. (3)Torry had value that reckless guess is not intelligent behavior. (4) His argument contained value hierarchies: Loci of existence, values that is concrete over the possible. For Torry, something that is concrete is more valuable than something that is possible. So that why, Torry did not guess how the iPad will act its role in society. Rather, he concluded it is too early to make a conclusion.