In terms of the website, with vivid color and modern design, it has potential to attract teens. Also with the use of videos and some downloading systems, the website allows the user to interact. Furthermore, the contents of the website are rich in information. This attractive, interactive, and informative features makes the website to communicate well with the users.
One significant point that this campaign was succesful is that the Ad Council and GLSEN are aware of who is their audience. They know who they are targeting for the campaign very well. That is why they used Hilary Duff as the campaign character, knowing her popularity among teen and model leader among them. The website is created in the way to target the teen as well. The structure that are easy to explore the website, the exciting color use and a lot of interactions and interactions. Not only that, but the website contains many solid facts. The use of statistic enhances ethos for campaign.
They are trying to change the atmosphere. Is that effective way to start the conversation? Ad council is giving many different ways to start conversation about the issue by giving different kind of proof. However, it is still intringic to change somebody's everyday life activities, especially, such anti-gay language are used almost unintentionally among teens.
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