Ad Council's new PSA for preventing youth's reckless driving uses cause-effect strategies in funny way. For example, in one of the PSA, a driver starts texting as he is driving. Another guy who was sitting in the back-seat told the driver that if the driver did not stop texting, he will scream like a crazy. Another PSA shows a driver who driving fast, and another guy started to make the driver uncomfortable by talking about wired horse topic, and told the driver that if he did not slow down, he will smash his head like a apple.
Thus, the each PSA uses the cause and effect relationship of something will happen if the driver did not stop reckless driving because of something. What interesting about this cause-effect relationship is that causes and effect are not really related. For instance, cause of screaming crazy does not directly relates to the effect of stop reckless driving.
I think this Ad was was successful to persuade people to talk about preventing reckless driving. USually preventing reckless driving Ads show the effect of car accidents, more shocking effect. However, this Ad does not show such shocking effect, but it was much more conversational and nothing shocking incident occurred. RAther, watching this Ad was kind of funny and silly, and that is why I think this Ad was successful in terms of let people talk about the issue. It stands out from other usual reckless driving Ads, and catches the audience' attention.
The whole campaign of Ad council has cause and effect relationship as well. The cause of the campaign is young people driving recklessly. The effect is, therefore, we should have campaign.
The another cause and effect is teens and accidents.
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